The Middle East Sports Investment Forum, held on the 7th of January 2025, was a resounding success, bringing together senior leaders and innovators to explore the transformative opportunities in sports across the region.
Hosted at the Ministry of Investment headquarters in Riyadh, the forum showcased Saudi Arabia's rapidly evolving sports landscape and its pivotal role in driving economic and social development under Vision 2030.
Key discussions centered on Saudi Arabia’s ambitions for the FIFA World Cup 2034, emphasizing how the Kingdom’s Vision 2030 is fostering a vibrant sports ecosystem. Attendees explored the strategic role of infrastructure, grassroots initiatives, and digital advancements in supporting mass participation, nurturing youth talent, and achieving elite success on the global stage.
Another major topic of the forum was the vast investment opportunities in the Middle East’s sports sector. From club privatisations to sports academies and technology innovations, the region was highlighted as a growing hub for both domestic and international investment. The collaborative efforts between public and private sectors were showcased as pivotal for achieving long-term success and sustainability.
The forum also offered valuable insights into lessons learned from hosting global events and strategies for creating lasting legacies. Key takeaways included the importance of aligning infrastructure with community needs, prioritising sustainability, and leveraging cutting-edge technology to enhance fan experiences and engagement.
As MESIF continues to grow, the Riyadh forum set the stage for deeper collaboration and more impactful opportunities.
For a more comprehensive look at the insights and opportunities discussed, download the full MESIF Riyadh 2025 Session & MESIF Riyadh 2025 Roundtable Reports below.
Next up, join us at MESIF London 2025, taking place on 27–28 May at the Tottenham Hotspur Stadium, where we aim to deliver the most elite edition of the forum yet.
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